Advertising

In partnership with Tony Fay Public Relations

The Challenge: Develop a cohesive and engaging brand identity for Troy Aikman’s inaugural Highway to Henryetta music festival, set to take place in his hometown of Henryetta, Oklahoma. The client provided a moodboard (shown to the right) and suggested incorporating an 8 as a nod to Aikman’s iconic jersey.

The Challenge: The client approached me with a unique idea to combine the professionalism of a health product with the charm of a gnome and shared an inspiration image (shown to the right). They wanted a brand that feels trustworthy, clean and a little magical, with packaging that stands out without feeling silly or unsafe.

The Challenge: The existing brand wasn’t resonating with the right audience. Its colors, inspired by the owner’s alma mater, and a chaotic logo (shown to the right) didn’t reflect the calm, dependable image expected of an assisted living facility.

Since its inception in 2011, Klyde Warren Park has relied on Purrsnickitty Design to produce consistent, high-quality branding across all materials. My work includes designing ads, signage and collateral such as the annual Talk of the Park newsletter, ensuring the Park’s identity is reflected in every piece.

Purrsnickitty Design created a brochure highlighting the vast platinum seating options available for Mavs, Stars and Entertainment Events at the American Airlines Center. Though not highly visible in the online version, the lookbook was designed with stacked pages to easily identify the different seating options available. In August of 2016, the American Airlines Center launched the new CyrusOne Loge Boxes and worked with Pursnickitty to produce an additional brochure as well as several eblasts and promotional flyers.

Purrnsickitty Design was hired by On Your Left! Marketing & Events to develop a brand for The Original Mud Run. The Original Mud Run is a 5K/10K military style obstacle course. A website, event signage, and print collateral were also produced.

On Your Left! Marketing & Events (OYL) is setting the pace in active lifestyle marketing. OYL produces unique and fun active lifestlye events, marketing campaigns for active lifestlye events and brands, and provides customized corporate running or walking programs to engage employees in their corporate wellness initiatives. Purrsnickitty Design has worked alongside OYL since its inception providing creative assets for every faucet of their business from branding, website development, marketing collateral and event signage.