The Challenge: Run Project is a premier running series in DFW, bringing together seasoned marathoners, beginners, and a community passionate about staying local and giving back. With events throughout the year, each race needed a distinct identity that reflected its unique theme and celebrated its personality. The challenge was to create the overall company brand when Run Project first launched and to develop unique logos, event branding, and custom shirt designs for each individual race over the years.

The Solution: When Run Project first launched, I created the company’s overall brand to establish a strong and cohesive identity. Over the years, I designed logos for the individual events, crafting each one to align with its specific theme. The Melon Dash logo was featured in LogoLounge Book 13 as one of the best 3,000 logos in the world. Beyond the primary logos, each event’s branding also included secondary logos, custom color palettes, and typography, which were applied across collateral and race swag such as race bibs, medals and other merchandise.

RACE SHIRTS

For the 2024 shirts, creating a unified look was key. We decided to go with a wordmark focused design to ensure the race shirts felt cohesive as a collection. I brainstormed custom phrases that embodied the spirit of each event and translated them into bold, impactful designs:

• January: Hotcake Hustle 10K, 5K – “Flippin’ Awesome,” featuring pancakes in the design.
• February: Too Cold To Hold Half, 10K, 5K – “Snow Excuses,” encouraging runners to face the cold.
• March: St. Paddy’s Dash Down Greenville – “XOXO,” with the branding icons incorporated.
• April: Skyline Half, 10K, 5K – “Run It Dallas,” showcasing the Margaret Hunt Hill Bridge.
• May: Badass Texas Half, 10K, 5K – “All Grit. No Quit.,” reflecting the course’s tough nature.
• June: Melon Dash 10K, 5K, Fun Run – “Run Your Rind Off,” with a watermelon-inspired design.
• July: Too Hot To Handle Half, 10K, 5K – “Sizzle No Fizzle,” highlighting the summer heat.
• September: Oktoberfest 5K, Fun Run – “Schitzen Giggles,” with a bavarian hat.
• November: Pumpkin Spice Half, 10K, 5K – “Gourd, Guts & Glory,” featuring a pumpkin.