The Challenge: The client approached me with a unique idea to combine the professionalism of a health product with the charm of a gnome and shared an inspiration image (shown to the right). They wanted a brand that feels trustworthy, clean and a little magical, with packaging that stands out without feeling silly or unsafe. Growing everything organically and overseeing every step of the process, they needed the design to tell their farm-to-home story while avoiding hemp clichés like big pot leaves.

The Solution: I brought their vision to life by aligning their personality to the Innocent brand archetype, creating a happy, healthy gnome that represents their hands-on approach at every stage — from planting to delivering health directly to their customers. While their inspiration image leaned too whimsical, I refined the design to feel approachable yet credible. Soft, cheerful colors and clean, simple designs conveyed trustworthiness while capturing a magical, uplifting feel. The result is a brand perfectly aligned with their mission to bring health and happiness from the ground up.