Bowl Season Annual Report
Bowl Season, formerly the Football Bowl Association, is a beloved tradition celebrating over 100 years of college football’s postseason. Each year, I design the Bowl Season Annual Report, a 24-page publication that showcases the organization’s vision, mission, and accomplishments. The report highlights key initiatives like the Bowl Season newsletter, podcast, Bowl Season Radio, the Bowl Bound program, and bowl game viewership statistics, presenting them in a visually engaging and easy-to-read format.
Adhering to Bowl Season’s brand standards, I create a compelling layout that captures the essence of college football and tells the story of Bowl Season’s impact. Updated annually to reflect fresh highlights and trends, the design continues to evolve while staying true to the organization’s identity. The publication design received an American Design Award from Graphic Design USA, underscoring its excellence in storytelling and design.