Print Collateral

The Challenge: Develop a cohesive and engaging brand identity for Troy Aikman’s inaugural Highway to Henryetta music festival, set to take place in his hometown of Henryetta, Oklahoma. The client provided a moodboard (shown to the right) and suggested incorporating an 8 as a nod to Aikman’s iconic jersey.

The Challenge: The client approached me with a unique idea to combine the professionalism of a health product with the charm of a gnome and shared an inspiration image (shown to the right). They wanted a brand that feels trustworthy, clean and a little magical, with packaging that stands out without feeling silly or unsafe. Growing everything organically and overseeing every step of the process, they needed the design to tell their farm-to-home story while avoiding hemp clichés like big pot leaves.

The Challenge: The existing brand wasn’t resonating with the right audience. Its colors, inspired by the owner’s alma mater, and a chaotic logo (shown to the right) didn’t reflect the calm, dependable image expected of an assisted living facility. The client requested a refreshed logo that incorporates a horse, a creek, or both, along with the words “Mustang Creek Estates” and “Residential Assisted Living & Memory Care.”

The Challenge: Create a lively and inviting brand for the Lucky Dog Saloon, a soon-to-open corner bar in Uptown Dallas. The client shared some inspiration images (shown below) and envisioned their Australian Shepherd in a tuxedo holding a martini glass. The bar would be in a historic building with vintage-style signage, similar to their nearby Katy Trail Ice House.

Hosted by Cowboys legend Troy Aikman, the 25th Anniversary Dallas Cowboys Super Bowl Champions was held of February 25, 2017 at Gilley's Dallas. It was the first ever star-studded reunion of the Dallas Cowboys from the three Super Bowl championships that took place in 1992, 1993 and 1995 and all precedes benefited the United Way of Metropolitan Dallas. Purrsnickitty Design created an event logo, save the date invitation and a formal invite. Event credentials, program and signage, including a Blue Carpet entry step-and-repeat banner was also created.

Since its inception in 2011, Klyde Warren Park has relied on Purrsnickitty Design to produce consistent, high-quality branding across all materials. My work includes designing ads, signage and collateral such as the annual Talk of the Park newsletter, ensuring the Park’s identity is reflected in every piece.

The Challenge: Run Project is a premier running series in DFW, bringing together seasoned marathoners, beginners, and a community passionate about staying local and giving back. With events throughout the year, each race needed a distinct identity that reflected its unique theme and celebrated its personality. The challenge was to create the overall company brand when Run Project first launched and to develop unique logos, event branding, and custom shirt designs for each individual race over the years.

On Your Left! Marketing & Events (OYL) is setting the pace in active lifestyle marketing. OYL produces unique and fun active lifestlye events, marketing campaigns for active lifestlye events and brands, and provides customized corporate running or walking programs to engage employees in their corporate wellness initiatives. Purrsnickitty Design has worked alongside OYL since its inception providing creative assets for every faucet of their business from branding, website development, marketing collateral and event signage.

Purrsnickitty Design procured a two-year contract with the Host Committee and was involved in every facet of creative needs for all programs and events leading up to the Super Bowl, including designing and maintaining the Host Committee website in collaboration with Level 10 Interactive. Released quarterly for two years leading up to Super Bowl XLV, XLV Insider magazine highlighted the programs and events of the North Texas Super Bowl XLV Host Committee.