Web Development

The Challenge: Develop a cohesive and engaging brand identity for Troy Aikman’s inaugural Highway to Henryetta music festival, set to take place in his hometown of Henryetta, Oklahoma. The client provided a moodboard (shown to the right) and suggested incorporating an 8 as a nod to Aikman’s iconic jersey.

The Challenge: The existing brand wasn’t resonating with the right audience. Its colors, inspired by the owner’s alma mater, and a chaotic logo (shown to the right) didn’t reflect the calm, dependable image expected of an assisted living facility. The client requested a refreshed logo that incorporates a horse, a creek, or both, along with the words “Mustang Creek Estates” and “Residential Assisted Living & Memory Care.”

The Challenge: Create a lively and inviting brand for the Lucky Dog Saloon, a soon-to-open corner bar in Uptown Dallas. The client shared some inspiration images (shown below) and envisioned their Australian Shepherd in a tuxedo holding a martini glass. The bar would be in a historic building with vintage-style signage, similar to their nearby Katy Trail Ice House.

Since its inception in 2011, Klyde Warren Park has relied on Purrsnickitty Design to produce consistent, high-quality branding across all materials. My work includes designing ads, signage and collateral such as the annual Talk of the Park newsletter, ensuring the Park’s identity is reflected in every piece.

On Your Left! Marketing & Events (OYL) is setting the pace in active lifestyle marketing. OYL produces unique and fun active lifestlye events, marketing campaigns for active lifestlye events and brands, and provides customized corporate running or walking programs to engage employees in their corporate wellness initiatives. Purrsnickitty Design has worked alongside OYL since its inception providing creative assets for every faucet of their business from branding, website development, marketing collateral and event signage.

Purrsnickitty Design procured a two-year contract with the Host Committee and was involved in every facet of creative needs for all programs and events leading up to the Super Bowl, including designing and maintaining the Host Committee website in collaboration with Level 10 Interactive. Released quarterly for two years leading up to Super Bowl XLV, XLV Insider magazine highlighted the programs and events of the North Texas Super Bowl XLV Host Committee.